Contact Visit Skellefteå

Do you have any questions or concerns? Feel free to get in touch!

Email us at info[a]visitskelleftea.se or call +46 (0)910-45 25 00. You can also contact the Skellefteå Tourist Center at skellefteaturistbyra[a]visitskelleftea.se or call +46 (0)910-45 25 10. Of course, you're also welcome to reach out directly to any of our team members.

 

Would you like us to advertise with you? Get in touch with your advertising offers at annons[a]visitskelleftea.se.

Maria Broman

CEO
Maria Broman is our visionary CEO and guiding star – a forward-thinking force who knows the tourism industry inside and out and leads the way forward. She cares deeply about the people around her, excels at collaboration, and is driven by seeing the team grow.
email Maria Broman
email Maria Broman

Victoria Ågren

FINANCE & ADMINISTRATION
Victoria has full control over everything from accounting and financial statements to ticket sales – and keeps an eye on the rest of us too. She’s our steady rock at the office, always helpful, considerate, and truly dependable.
email Victoria Ågren
email Victoria Ågren

Sven Burman

HEAD OF MARKETING & COMMUNICATIONS
Sven is responsible for our overall marketing plan and ensures that all our communication and marketing efforts are aligned, regardless of the business area. With his unique combination of a strategic overview and hands-on drive, he manages to set direction while making things happen in the here and now.
email Sven Burman
email Sven Burman

Saleta Beiro

DIGITAL STRATEGIST
Saleta showcases what makes Skellefteå unique to the world and creates a digital presence that attracts both visitors and new residents. She runs campaigns and is the central hub for Visit Skellefteå’s digital marketing and communication.
email Saleta Beiro
email Saleta Beiro

Ethel Engman

WEB EDITOR & COMMUNICATOR
Ethel is a pro at making Skellefteå visible online – from search engine optimization and Google Ads to inspiring content on visitskelleftea.se. She keeps track of the analytics and ensures that both residents and visitors find what they’re looking for, giving local businesses maximum exposure.
email Ethel Engman
email Ethel Engman

Maria Rautio

BUSINESS DEVELOPER – RETAIL, CITY CENTER & EVENTS
Maria thrives on the variety her role as city center manager offers and is passionate about collaboration. She leads the Retail & City Center Development business area and manages the BID Skellefteå project – our collaborative initiative aimed at earning the title of City Center of the Year 2026. Maria is also the program and event coordinator for Society Expo, SE 26 (until June 2026).
email maria rautio
email maria rautio

Stina Renström

BUSINESS DEVELOPER – MEETINGS & EVENTS
Stina plays a key role in both strategic planning and execution – always with a strong focus on hospitality. She is responsible for our Convention Bureau and works to attract more major meetings and conferences to Skellefteå. She is passionate about developing Skellefteå as a sustainable destination for meetings and events.
email Stina Renström
email Stina Renström

Bo Wikström

BUSINESS DEVELOPER – LEISURE TOURISM
Bo is a pro at building relationships and connecting all the exciting things happening in Skellefteå. He works as a business developer with a focus on international markets and media. Bo is also the local project manager for the cross-border initiative Bothnian Coastal Route, aimed at developing and promoting experiences around the Gulf of Bothnia.
email Bo Wikström
email Bo Wikström

Annica Öhman

PROJECT MANAGER – VÄSTERBOTTEN SWEDEN
Annica is a master at bringing together tourism stakeholders to collaborate and grow, with hospitality being a natural part of her DNA. She is the local project manager for our county-wide initiative Västerbotten Sweden, where she coaches businesses in business and product development as well as in their sustainability efforts.
email Annica Öhman
email Annica Öhman

Anna Bodell

SKELLEFTEÅ TOURIST CENTER
Anna is the embodiment of structure and organization, responsible for tourist information, ticketing setup, and coordination. She engages with both residents and visitors – digitally and in person – ensuring everything runs smoothly.
email anna bodell
email anna bodell

Veronica Ståhl

SKELLEFTEÅ TOURIST CENTER
Veronica assists with everything from tourist information to gift cards and tickets. She is in charge of events, manages communication with organizers, and ensures that our event calendar and Instagram account @skellefteatipsar are as complete and up-to-date as possible.
email Veronica Ståhl
email Veronica Ståhl

Julia Hedman Lundqvist

SKELLEFTEÅ TOURIST CENTER & ACTING CITY CENTER MANAGER
Julia is the store manager at Skellefteå Tourist Center, responsible for our beautiful product range, maintaining contact with local artisans, and curating the in-store displays. She is also involved in retail and city center development (serving as acting city center manager until June 2026).
email Julia Hedman Lundqvist
email Julia Hedman Lundqvist